Zoie is not just a contractor: she’s become a partner in our business.

The benefit of partnering with a copywriter who is also a strategist is that she thinks about the client’s brand ecosystem — even if it extends past the particular piece of copy she is working on. That means that her deliverables are tailored to both the client’s brand personality, and where that copy falls in the customer’s journey.

Not only does she do excellent work, she helps us to think critically about how copy impacts all aspects our of clients’ business. This has allowed us to re-think how we use language and messaging, even in our own business.

In working one-to-one, she challenges our perspective without being confrontational. She asks productive questions that might not otherwise have been asked, gathering information that turns our already robust service into a comprehensive experience.

Walking away from a conversation with her almost always gives me new ideas — and I don’t say that about just anyone.