NAMING STRATEGY
Offer suite strategy
Guiding principles
Brand messaging
Content strategy
Content strategy
Collateral
Creative direction
Photoshoot support
Photography
Videography
Brand visual identity
Graphic design
Collateral
Website development
Copywriting
UX/ UI
Website design
Naming strategy | OFFER SUITE STRATEGY | GUIDING PRINCIPLES | BRAND MESSAGING | CONTENT STRATEGY | DIRECTION | PHOTOSHOOT SUPPORT | PHOTOGRAPHY | VIDEOGRAPHY | BRAND VISUAL IDENTITY | GRAPHIC DESIGN | COLLATERAL | WEBSITE DEVELOPMENT | COPYWRITING | UX/UI | WEBSITE DESIGN
EDITORIAL
Editorial
BRANDS
FOR EXPLICIT
for explicit
ENTREPRENEURS
contemporary
contemporary
BRANDS
for high caliber
for high caliber
companies
cinematic
cinematic
BRANDS
FOR cerebral
for cerebral
creatives
prolific
prolific
BRANDS
FOR pivotal
for pivotal
professionals
Meet our contributors
Creative director | copywriter | ux consultant | photographer | developer
white
labeling
Traditional white labeling highlights a larger brand by hiding individual contributors.
Hiring anonymous talent doesn’t breed collaboration.
done
different
We highlight our contributors because their expertise BOLSTERS our brand.
Individual business owners under one creative direction.
Off-white Label
ONE BRAND. MANY CONTRIBUTORS.
01
Creative Director
02
Copywriter
03
UX Consultant
04
PHOTOGRAPHER
05
Developer
Christina-Laurin Wilder
Creative direction + Design
Project contributions:
offer suite strategy, naming strategy, brand messaging, creative direction, brand + web design
SPECIALTY:
Pattern recognition married with a profound appreciation of human psychology. This unique gift allows her to hone in on concepts, stories, and imagery that will resonate with people on a deep, sometimes subliminal, level. From the earliest inception of a brand, she is an expert at enabling its short-term success while ensuring its longevity.
UNORTHODOX PERSPECTIVE
Creative design studio
Humanity. Strategy. Artistry
Building editorial brands for explicit entrepreneurs.
Creative Director
Zoie Callihan
COPYWRITER + STRATEGIST
Project contributions:
naming strategy, brand messaging consulting, content strategy, copywriting + SEO optimization
SPECIALTY:
Adaptability, innovation, and creativity. Zoie has a unique ability to encounter a brand and transform it into a living, breathing character. She's an expert in taking creative cues from others and expanding them into unique and fully realized branding. Even though her specialty is messaging, she writes with a sensitivity towards all the moving parts of a vibrant and impactful brand experience.
LEXICON COPY CO
Full service copy house
Harnessing the power of pop culture, narrative, and literature to write unmistakable and unforgettable brands.
Copywriter
ABIGAIL RUDNITSKY
UX strategist
Project contributions:
customer journey mapping, buyer psychology strategy
SPECIALTY:
Abby's understanding of user experience, customer journey, and client comfort is nothing short of uncanny. Her ethics are deeply embedded in her process, so the copy she maps prioritizes client choice and honors their experience - while driving the sale to the finish line: every time.
CONSIDER IT WRITTEN
Copywriter + consultant
Choreographing, informing, and masterminding first-class web copy that takes you where you need to go.
UX Consultant
PHYLICIA WILLIS
PHOTOGRAPHER
Project contributions:
photography, videography
SPECIALTY:
Thinking in still imagery and movement simultaneously. When she's in her element, she's not just getting the shot, she's painting a vignette so that each frame reads like a complete narrative. Her rock-solid technique allows her to infuse metaphors into her images to compliment and enhance a brand's messaging. Better still - she uses her art to build awareness and create community.
PHYLICIA K. WILLIS PHOTOGRAPHY
Photographer
Capturing sights, smells, and feels in a way that's more than ordinary -- it's visual poetry
PHOTOGRAPHER
Courtney Staggs
DEVELOPER + TECH CONSULTANT
Project contributions:
tech stack and automation consulting, web development, SEO implementation
SPECIALTY:
An extensive understanding of tech stacking, which makes her both a developer and consultant: a potent and unexpected combination. She's a renaissance software savant that weaves technology together to find an unorthodox solution to complex problems. Overdelivering is coded into her DNA.
MODERN|mxxds
WEB DEVELOPER + TECH ASSISTANT
Never boring and always weird: web development for the badass designers and lawless CEOs.
