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THE OFFICIAL BLOG OF LEXICON COPY & ZOIE CALLIHAN

A collection of essays where the marketing is ethical, the business is balanced, the words are well-crafted and brand identity is king.

Lexicon Copy co
Brand Storytelling
for wordsmiths
business & marketing
guest essays

All things great are wound up with all things little.

L.M. MONTGOMERY

There are no dull products, only dull brands.

MARTY NEUMEIER

I can’t write five words but that I change seven.

DOROTHY PARKER

A business that makes nothing but money is a poor business.

HENRY FORD

For what it's worth, it's never too late to be whoever you want to be.

F. SCOTT FITZGERALD

Every great brand story starts with a main character
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