RECEIVE OUR LATEST EDITIONS OF THE GAZETTE STRAIGHT TO YOUR INBOX • RECEIVE OUR LATEST EDITIONS OF THE GAZETTE STRAIGHT TO YOUR INBOX • RECEIVE OUR LATEST EDITIONS OF THE GAZETTE STRAIGHT TO YOUR INBOX •

THE OFFICIAL BLOG OF LEXICON COPY & ZOIE CALLIHAN

A collection of essays where the marketing is ethical, the business is balanced, the words are well-crafted and brand identity is king.

The Lexicon Gazette

Hacking your way to brand loyalty by protecting consumer choice.

How to build a loyal client base by treating your customers like the adults they are.

Brand Story Telling

6/23/2023

Your brand's identity is not YOUR identity.

How and why to put some much-needed personal space between you and your brand, and why your copy shouldn't sound like you.

All things great are wound up with all things little.

L.M. MONTGOMERY

There are no dull products, only dull brands.

MARTY NEUMEIER

I can’t write five words but that I change seven.

DOROTHY PARKER

A business that makes nothing but money is a poor business.

HENRY FORD

For what it's worth, it's never too late to be whoever you want to be.

F. SCOTT FITZGERALD

Business & Marketing

6/23/2023

How to pick a copywriting service that supports your storyline.

Matching your brand to the service that achieves your goals, instead of just ticking a box on your to-do list.

Brand Story Telling

6/23/2023

Why your brand is the ultimate protagonist.

It's a fact: dynamic characters attract loyal audiences.

Lexicon Copy Co.

6/23/2023

Who you can work with and resources you can trust.

Let's say that Lexicon Copy Co. just isn't working out for you. If not me, then... who?

Brand Story Telling

6/23/2023

Writing a brand story without plot holes

Customers notice when there's gaps in your brand story. Here's how all the pieces of your messaging work together to tell one story and create a consistent brand experience.

Every great brand story starts with a main character

READY TO MEET YOURS?

Check out Vol. 1: Character

Lexicon Copy Co.

6/23/2023

Picking a brand storyteller

Good brand storytelling is a combination of acting and artistry. So how do you know if you've got the right wordsmith?

Brand Story Telling

6/23/2023

3 Lessons I learned about brand personality from my corporate day job

A cautionary tale about leaving your brand messaging up to chance, and why your messaging can’t stop at the sale.

Business & Marketing

6/23/2023

When your market is saturated, don't try to sound unique.

How to steer clear of try-hard stereotypes and actually capture attention with your messaging.

See our Client Case Studies

OUR FEATURED CLIENTS •