Unorthodox Perspective
Defining the intersection of art and humanity.
Creative Design Studio
Brand Strategy
June 28, 2023
Case Study Overview
HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.
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Unorthodox Perspective
The Client
The Industry
The Differentiator
The Customer
BRAND TAGLINE
CHARACTER MOTIVATION
CHARACTER TRAITS
The Conclusion
where they started
what we did
why it worked
what they said
A SPECIAL NOTE
