Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre •
Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre • Build character • Defy genre •
CASE STUDIES
case studies

Brand storyteller & full service copy house offering strategy, copy, and content

Jammin' Threads

A quippy character that befriends happy hobbyists.

Handcrafted maker
Purchasing Sequence
June 28, 2023

Case Study Overview

HERE FOR THE SHORT VERSION? YOU'LL fIND IT BELOW. WANT THE FULL STORY? CLICK TO NAVIGATE TO EACH SECTION.
THE CLIENT
the client
THE INDUSTRY
the industry
THE TARGET CUSTOMER
the target customer
THE DIFFERENTIATOR
the differentiator
THE BRAND CHARACTER
the brand character
THE OPPORTUNITY
the opportunity
THE COPY: OUR APPRACH
the copy: our approach
THE RESULTS
the results
Your brand isn't really a business - it's a character. It has its own challenges, values, motivation, and (wait for it!) lexicon. And when a dynamic brand character meets a dedicated brand storyteller? The result is the kind of messaging that your ideal audience won't be able to stop reading.


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Jammin' Threads

The Client

The Industry

The Differentiator

The Customer

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BRAND TAGLINE
CHARACTER MOTIVATION
CHARACTER TRAITS
VOL. 1
VOL. 2
VOL. 3
VOL. 4

The Conclusion

where they started
what we did
why it worked
what they said
A SPECIAL NOTE