noun, def.
Brand storyteller & full-service copy studio.
Harnessing the power of pop culture, narrative, and literature to write unmistakable and unforgettable brands.
DEFY GENRE, BUILD CHARACTER
BRANDS THAT SOUND AND FEEL LIKE THE REAL THING.
.jpg)
COPYWRITING AND BRAND STORYTELLING
Holistic Messaging Compiled to Land Your Brand on the Best Seller List
Welcome to the Lexicon Library -- a service suite with resources to create a strong brand identity that's expressed in each chapter of your client experience: from prologue to epilogue and everywhere in between.
Brand Strategy
Think of the last ad that made you laugh.
Or the brand that’s synonymous with luxury.
Or the one who knows your aesthetic almost better than you do.
That’s no accident – that’s brand strategy.
Like your favorite fictional character, a brand only exists in the imagination of its audience. Ready to meet yours?
Content Marketing
For a brand that cares about its clientele (*wink wink*), a long-term relationship is more profitable than a one-time sale. And relationships can't exist without conversation.
With intentional and strategic content on your social media, blog, or email list, you can build the kind of credibility that no amount of paid ads can buy. Humans thrive on connection. And, as it turns out, brands do too.
Conversion Copy
You’ve quite literally made it your business to improve the lives of others.
…does your website tell them that? And if so, what’s it saying?
People want to buy from brands who understand them. When the right customer sees you speaking their language, using their jokes, and addressing their concerns, working with you becomes a foregone conclusion.
Nurture Copy
How does your brand act when no one else is looking?
The bulk of brand loyalty is built after the initial sale, not during it.
Even something as simple as a package insert or booking confirmation can speak volumes to your brand’s character.
If your brand experience doesn't end with "add to cart," your messaging shouldn't either.
Zoie Callihan
Brand Voice Mixologist,
Copy Curator, & Content Librarian
See what happens when I write my own job description?
Oh hey. That's me.
And since we're already playing fast and loose with the self-indulgent mixed metaphors, I'm going to add one more: Brand Biographer.
Your business isn't actually a business. It's a delightfully captivating character with its own values, goals, and dialect. As your biographer, I use my background in literary analysis, my zest for research, and my empathetic training as an artist to help others see that too.
I truly believe that there's room in the market for everyone -- it's just a matter of identifying the right audience. And if yours isn't laughing out loud, making a beeline for the "share" button, or desperately trying to remember their CVV code by the time we're done?
Well. Then I haven't done my job(s).
HOT OFF THE PRESS:
Take a tour of the Lexicon Gazette.
An educational hub that will leave you clutching your pearls.
