Vol. 1: Brand Strategy
IG Profile Audit
Hashtag Research
Content Calendar in ClickUp
Bi-Weekly Blog or Email
Monthly 1:1 Strategy Session
Choice of: Wireframed Captions/ Carousels OR 12-post Instasite
Check your inbox. You'll find a digital workbook waiting for you -- set aside about 30 minutes to complete it.
Once you hit submit, you'll see the option to book your kick off interview.
[Frequency: just once]
Join me on a 90 minute video call. Be prepared to feel like you're on a talk show, a speed date, and in a brand therapy session -- all at the same time.
[Frequency: just once]
In a week (or less!) you'll receive this downloadable smart document to read over and give feedback on. You can also request a round of revisions, if you like.
[Frequency: just once]
We will schedule a 60 minute meeting to talk feedback and analytics for the past month, and goals for the upcoming month. I will take our feedback and craft content prompts for the month. When they're done, you'll access them in ClickUp.
[Frequency: every month] [Duration: 1 week]
Take a week to respond thoughtfully to the prompts, being as structured or as messy as you'd like. Once you're done, you'll use ClickUp to let me know.
[Frequency: every month] [Duration: 1 week]
I will use a week to edit and expand on your contribution, turning your freeform thoughts into engaging content. You'll have the option to read what I've written in advance, and to request edits.
[Frequency: every month] [Duration: 1 week]
Use the week to create your graphics, or to have them created for you. Once they're done, upload your content to a scheduler so it's ready to be released.
[Frequency: every month] [Duration: 1 week]
At the end of 3 months, we'll check in. If you want to continue working together, you can renew our service and keep working together. This is the right time to add or remove a channel, if you like.
If you've gotten what you need, and feel confident handling content on your own (or delegating it!) you're also free to let our service end.
SEO FOR
BLOGGING
Keyword research & optimization for blog content, $500
IG Highlight
Copy
Wireframed copy for an IG Highlight. $50/highlight
This is a done-with-you service, so a time commitment is involved. You should budget about 6 hours a month, longer if you're creating your own graphics.
Unfortunately, my Canva subscription does not make me a designer. But static posts and carousels come wireframed to make graphic creation a cinch.
While video content isn't specifically included, your content calendar will indicate which posts should be short-form video. Also, almost any post we create can be reimagined for a video platform like TikTok.
Maybe! It certainly works well long-term. However, it's also great for creating static foundational content, OR for people who want a training-wheels approach to content marketing before taking over themselves, or passing it to their team.
Content marketing is a marathon, not a sprint. You'll need at least 90 days to see whether this service is sustainable for your workload and to track its performance.
One investment enhances the other. Content marketing warms up audiences and drives traffic. Your website is what turns that warm traffic into a sale, booking, or inquiry form. And while content can miss the mark without causing much damage, a poor site will almost always lose you the sale.